The first type of buyer is what I call the quick start buyer. That’s like me, I’m a quick start buyer. I can see an opportunity, I might have to take a look at a sales page or look at one or two emails, but I’ll be able to see pretty clearly if that particular program, service or event actually makes sense. When I see that it does, I’ll make a quick decision, and the decision will either be a yes or a no.
So, a quick start is someone that you love to have in your community because they’re able to see your offer, they’re able to see that your expertise applies to them and they’ll be able to make that quick decision. Now remember, not every single offer or invitation that you give to your community is going to resonate with them. Some things that you have, they’ll say, “YES, I need that right now” while other things they’ll say, “Oh, I don’t know, maybe in a little bit that might work for me”. So don’t get discouraged that everyone’s not a quick start because there are three other types of buyers.